diff --git a/graphql/schema/types/filters.graphql b/graphql/schema/types/filters.graphql
index 7600b563b..37e173a18 100644
--- a/graphql/schema/types/filters.graphql
+++ b/graphql/schema/types/filters.graphql
@@ -542,6 +542,9 @@ input TagFilterType {
   "Filter by tag name"
   name: StringCriterionInput
 
+  "Filter by tag sort_name"
+  sort_name: StringCriterionInput
+
   "Filter by tag aliases"
   aliases: StringCriterionInput
 
diff --git a/graphql/schema/types/tag.graphql b/graphql/schema/types/tag.graphql
index 3c62c899c..504f23e3d 100644
--- a/graphql/schema/types/tag.graphql
+++ b/graphql/schema/types/tag.graphql
@@ -1,6 +1,8 @@
 type Tag {
   id: ID!
   name: String!
+  "Value that does not appear in the UI but overrides name for sorting"
+  sort_name: String
   description: String
   aliases: [String!]!
   ignore_auto_tag: Boolean!
@@ -25,6 +27,8 @@ type Tag {
 
 input TagCreateInput {
   name: String!
+  "Value that does not appear in the UI but overrides name for sorting"
+  sort_name: String
   description: String
   aliases: [String!]
   ignore_auto_tag: Boolean
@@ -39,6 +43,8 @@ input TagCreateInput {
 input TagUpdateInput {
   id: ID!
   name: String
+  "Value that does not appear in the UI but overrides name for sorting"
+  sort_name: String
   description: String
   aliases: [String!]
   ignore_auto_tag: Boolean
diff --git a/internal/api/resolver_mutation_tag.go b/internal/api/resolver_mutation_tag.go
index 2554f1bb5..1e8b6066a 100644
--- a/internal/api/resolver_mutation_tag.go
+++ b/internal/api/resolver_mutation_tag.go
@@ -33,6 +33,7 @@ func (r *mutationResolver) TagCreate(ctx context.Context, input TagCreateInput)
 	newTag := models.NewTag()
 
 	newTag.Name = input.Name
+	newTag.SortName = translator.string(input.SortName)
 	newTag.Aliases = models.NewRelatedStrings(input.Aliases)
 	newTag.Favorite = translator.bool(input.Favorite)
 	newTag.Description = translator.string(input.Description)
@@ -102,6 +103,7 @@ func (r *mutationResolver) TagUpdate(ctx context.Context, input TagUpdateInput)
 	updatedTag := models.NewTagPartial()
 
 	updatedTag.Name = translator.optionalString(input.Name, "name")
+	updatedTag.SortName = translator.optionalString(input.SortName, "sort_name")
 	updatedTag.Favorite = translator.optionalBool(input.Favorite, "favorite")
 	updatedTag.IgnoreAutoTag = translator.optionalBool(input.IgnoreAutoTag, "ignore_auto_tag")
 	updatedTag.Description = translator.optionalString(input.Description, "description")
diff --git a/pkg/models/jsonschema/tag.go b/pkg/models/jsonschema/tag.go
index 18da3787b..ed2bc1c9c 100644
--- a/pkg/models/jsonschema/tag.go
+++ b/pkg/models/jsonschema/tag.go
@@ -11,6 +11,7 @@ import (
 
 type Tag struct {
 	Name          string        `json:"name,omitempty"`
+	SortName      string        `json:"sort_name,omitempty"`
 	Description   string        `json:"description,omitempty"`
 	Favorite      bool          `json:"favorite,omitempty"`
 	Aliases       []string      `json:"aliases,omitempty"`
diff --git a/pkg/models/model_tag.go b/pkg/models/model_tag.go
index e8a797e87..0d845750f 100644
--- a/pkg/models/model_tag.go
+++ b/pkg/models/model_tag.go
@@ -8,6 +8,7 @@ import (
 type Tag struct {
 	ID            int       `json:"id"`
 	Name          string    `json:"name"`
+	SortName      string    `json:"sort_name"`
 	Favorite      bool      `json:"favorite"`
 	Description   string    `json:"description"`
 	IgnoreAutoTag bool      `json:"ignore_auto_tag"`
@@ -47,6 +48,7 @@ func (s *Tag) LoadChildIDs(ctx context.Context, l TagRelationLoader) error {
 
 type TagPartial struct {
 	Name          OptionalString
+	SortName      OptionalString
 	Description   OptionalString
 	Favorite      OptionalBool
 	IgnoreAutoTag OptionalBool
diff --git a/pkg/models/tag.go b/pkg/models/tag.go
index ddab8baf5..1971a8bb6 100644
--- a/pkg/models/tag.go
+++ b/pkg/models/tag.go
@@ -4,6 +4,8 @@ type TagFilterType struct {
 	OperatorFilter[TagFilterType]
 	// Filter by tag name
 	Name *StringCriterionInput `json:"name"`
+	// Filter by tag sort_name
+	SortName *StringCriterionInput `json:"sort_name"`
 	// Filter by tag aliases
 	Aliases *StringCriterionInput `json:"aliases"`
 	// Filter by tag favorites
diff --git a/pkg/sqlite/anonymise.go b/pkg/sqlite/anonymise.go
index f30779fd3..20926ed25 100644
--- a/pkg/sqlite/anonymise.go
+++ b/pkg/sqlite/anonymise.go
@@ -816,6 +816,7 @@ func (db *Anonymiser) anonymiseTags(ctx context.Context) error {
 			query := dialect.From(table).Select(
 				table.Col(idColumn),
 				table.Col("name"),
+				table.Col("sort_name"),
 				table.Col("description"),
 			).Where(table.Col(idColumn).Gt(lastID)).Limit(1000)
 
@@ -826,12 +827,14 @@ func (db *Anonymiser) anonymiseTags(ctx context.Context) error {
 				var (
 					id          int
 					name        sql.NullString
+					sortName    sql.NullString
 					description sql.NullString
 				)
 
 				if err := rows.Scan(
 					&id,
 					&name,
+					&sortName,
 					&description,
 				); err != nil {
 					return err
@@ -839,6 +842,7 @@ func (db *Anonymiser) anonymiseTags(ctx context.Context) error {
 
 				set := goqu.Record{}
 				db.obfuscateNullString(set, "name", name)
+				db.obfuscateNullString(set, "sort_name", sortName)
 				db.obfuscateNullString(set, "description", description)
 
 				if len(set) > 0 {
diff --git a/pkg/sqlite/database.go b/pkg/sqlite/database.go
index 5ed803c17..4b7c23552 100644
--- a/pkg/sqlite/database.go
+++ b/pkg/sqlite/database.go
@@ -34,7 +34,7 @@ const (
 	cacheSizeEnv = "STASH_SQLITE_CACHE_SIZE"
 )
 
-var appSchemaVersion uint = 71
+var appSchemaVersion uint = 72
 
 //go:embed migrations/*.sql
 var migrationsBox embed.FS
diff --git a/pkg/sqlite/gallery.go b/pkg/sqlite/gallery.go
index 90e46bebc..ec9b7ae2e 100644
--- a/pkg/sqlite/gallery.go
+++ b/pkg/sqlite/gallery.go
@@ -155,7 +155,7 @@ var (
 			},
 			fkColumn:     "tag_id",
 			foreignTable: tagTable,
-			orderBy:      "tags.name ASC",
+			orderBy:      "COALESCE(tags.sort_name, tags.name) ASC",
 		},
 		images: joinRepository{
 			repository: repository{
diff --git a/pkg/sqlite/group.go b/pkg/sqlite/group.go
index 5a214f818..7f0ff72ca 100644
--- a/pkg/sqlite/group.go
+++ b/pkg/sqlite/group.go
@@ -122,7 +122,7 @@ var (
 			},
 			fkColumn:     tagIDColumn,
 			foreignTable: tagTable,
-			orderBy:      "tags.name ASC",
+			orderBy:      "COALESCE(tags.sort_name, tags.name) ASC",
 		},
 	}
 )
diff --git a/pkg/sqlite/image.go b/pkg/sqlite/image.go
index 4bc28fad8..840720c50 100644
--- a/pkg/sqlite/image.go
+++ b/pkg/sqlite/image.go
@@ -177,7 +177,7 @@ var (
 			},
 			fkColumn:     tagIDColumn,
 			foreignTable: tagTable,
-			orderBy:      "tags.name ASC",
+			orderBy:      "COALESCE(tags.sort_name, tags.name) ASC",
 		},
 	}
 )
diff --git a/pkg/sqlite/migrations/72_tag_sort_name.up.sql b/pkg/sqlite/migrations/72_tag_sort_name.up.sql
new file mode 100644
index 000000000..2e3e08e6d
--- /dev/null
+++ b/pkg/sqlite/migrations/72_tag_sort_name.up.sql
@@ -0,0 +1,2 @@
+ALTER TABLE `tags` ADD COLUMN `sort_name` varchar(255);
+
diff --git a/pkg/sqlite/performer.go b/pkg/sqlite/performer.go
index e291078b2..bcb984ffd 100644
--- a/pkg/sqlite/performer.go
+++ b/pkg/sqlite/performer.go
@@ -189,7 +189,7 @@ var (
 			},
 			fkColumn:     tagIDColumn,
 			foreignTable: tagTable,
-			orderBy:      "tags.name ASC",
+			orderBy:      "COALESCE(tags.sort_name, tags.name) ASC",
 		},
 		stashIDs: stashIDRepository{
 			repository{
diff --git a/pkg/sqlite/scene.go b/pkg/sqlite/scene.go
index edd363483..e45c3b5c7 100644
--- a/pkg/sqlite/scene.go
+++ b/pkg/sqlite/scene.go
@@ -201,7 +201,7 @@ var (
 			},
 			fkColumn:     tagIDColumn,
 			foreignTable: tagTable,
-			orderBy:      "tags.name ASC",
+			orderBy:      "COALESCE(tags.sort_name, tags.name) ASC",
 		},
 		performers: joinRepository{
 			repository: repository{
diff --git a/pkg/sqlite/studio.go b/pkg/sqlite/studio.go
index 6b81109b1..2467de6f5 100644
--- a/pkg/sqlite/studio.go
+++ b/pkg/sqlite/studio.go
@@ -133,7 +133,7 @@ var (
 			},
 			fkColumn:     tagIDColumn,
 			foreignTable: tagTable,
-			orderBy:      "tags.name ASC",
+			orderBy:      "COALESCE(tags.sort_name, tags.name) ASC",
 		},
 	}
 )
diff --git a/pkg/sqlite/tag.go b/pkg/sqlite/tag.go
index 919ef4847..00450085d 100644
--- a/pkg/sqlite/tag.go
+++ b/pkg/sqlite/tag.go
@@ -33,6 +33,7 @@ const (
 type tagRow struct {
 	ID            int         `db:"id" goqu:"skipinsert"`
 	Name          null.String `db:"name"` // TODO: make schema non-nullable
+	SortName      zero.String `db:"sort_name"`
 	Favorite      bool        `db:"favorite"`
 	Description   zero.String `db:"description"`
 	IgnoreAutoTag bool        `db:"ignore_auto_tag"`
@@ -46,6 +47,7 @@ type tagRow struct {
 func (r *tagRow) fromTag(o models.Tag) {
 	r.ID = o.ID
 	r.Name = null.StringFrom(o.Name)
+	r.SortName = zero.StringFrom((o.SortName))
 	r.Favorite = o.Favorite
 	r.Description = zero.StringFrom(o.Description)
 	r.IgnoreAutoTag = o.IgnoreAutoTag
@@ -57,6 +59,7 @@ func (r *tagRow) resolve() *models.Tag {
 	ret := &models.Tag{
 		ID:            r.ID,
 		Name:          r.Name.String,
+		SortName:      r.SortName.String,
 		Favorite:      r.Favorite,
 		Description:   r.Description.String,
 		IgnoreAutoTag: r.IgnoreAutoTag,
@@ -87,6 +90,7 @@ type tagRowRecord struct {
 
 func (r *tagRowRecord) fromPartial(o models.TagPartial) {
 	r.setString("name", o.Name)
+	r.setNullString("sort_name", o.SortName)
 	r.setNullString("description", o.Description)
 	r.setBool("favorite", o.Favorite)
 	r.setBool("ignore_auto_tag", o.IgnoreAutoTag)
@@ -672,6 +676,8 @@ func (qb *TagStore) getTagSort(query *queryBuilder, findFilter *models.FindFilte
 
 	sortQuery := ""
 	switch sort {
+	case "name":
+		sortQuery += fmt.Sprintf(" ORDER BY COALESCE(tags.sort_name, tags.name) COLLATE NATURAL_CI %s", getSortDirection(direction))
 	case "scenes_count":
 		sortQuery += getCountSort(tagTable, scenesTagsTable, tagIDColumn, direction)
 	case "scene_markers_count":
@@ -690,8 +696,8 @@ func (qb *TagStore) getTagSort(query *queryBuilder, findFilter *models.FindFilte
 		sortQuery += getSort(sort, direction, "tags")
 	}
 
-	// Whatever the sorting, always use name/id as a final sort
-	sortQuery += ", COALESCE(tags.name, tags.id) COLLATE NATURAL_CI ASC"
+	// Whatever the sorting, always use sort_name/name/id as a final sort
+	sortQuery += ", COALESCE(tags.sort_name, tags.name, tags.id) COLLATE NATURAL_CI ASC"
 	return sortQuery, nil
 }
 
diff --git a/pkg/sqlite/tag_filter.go b/pkg/sqlite/tag_filter.go
index ba9e9bb08..27afd5858 100644
--- a/pkg/sqlite/tag_filter.go
+++ b/pkg/sqlite/tag_filter.go
@@ -62,6 +62,7 @@ func (qb *tagFilterHandler) criterionHandler() criterionHandler {
 	tagFilter := qb.tagFilter
 	return compoundHandler{
 		stringCriterionHandler(tagFilter.Name, tagTable+".name"),
+		stringCriterionHandler(tagFilter.SortName, tagTable+".sort_name"),
 		qb.aliasCriterionHandler(tagFilter.Aliases),
 
 		boolCriterionHandler(tagFilter.Favorite, tagTable+".favorite", nil),
diff --git a/pkg/tag/export.go b/pkg/tag/export.go
index d1d284a5f..58727f8f4 100644
--- a/pkg/tag/export.go
+++ b/pkg/tag/export.go
@@ -21,6 +21,7 @@ type FinderAliasImageGetter interface {
 func ToJSON(ctx context.Context, reader FinderAliasImageGetter, tag *models.Tag) (*jsonschema.Tag, error) {
 	newTagJSON := jsonschema.Tag{
 		Name:          tag.Name,
+		SortName:      tag.SortName,
 		Description:   tag.Description,
 		Favorite:      tag.Favorite,
 		IgnoreAutoTag: tag.IgnoreAutoTag,
diff --git a/pkg/tag/export_test.go b/pkg/tag/export_test.go
index afe96996b..6c008c170 100644
--- a/pkg/tag/export_test.go
+++ b/pkg/tag/export_test.go
@@ -24,6 +24,7 @@ const (
 
 const (
 	tagName     = "testTag"
+	sortName    = "sortName"
 	description = "description"
 )
 
@@ -37,6 +38,7 @@ func createTag(id int) models.Tag {
 	return models.Tag{
 		ID:            id,
 		Name:          tagName,
+		SortName:      sortName,
 		Favorite:      true,
 		Description:   description,
 		IgnoreAutoTag: autoTagIgnored,
@@ -48,6 +50,7 @@ func createTag(id int) models.Tag {
 func createJSONTag(aliases []string, image string, parents []string) *jsonschema.Tag {
 	return &jsonschema.Tag{
 		Name:          tagName,
+		SortName:      sortName,
 		Favorite:      true,
 		Description:   description,
 		Aliases:       aliases,
diff --git a/pkg/tag/import.go b/pkg/tag/import.go
index 56421fdf6..21203afb0 100644
--- a/pkg/tag/import.go
+++ b/pkg/tag/import.go
@@ -38,6 +38,7 @@ type Importer struct {
 func (i *Importer) PreImport(ctx context.Context) error {
 	i.tag = models.Tag{
 		Name:          i.Input.Name,
+		SortName:      i.Input.SortName,
 		Description:   i.Input.Description,
 		Favorite:      i.Input.Favorite,
 		IgnoreAutoTag: i.Input.IgnoreAutoTag,
diff --git a/pkg/tag/import_test.go b/pkg/tag/import_test.go
index 6b8563992..b706c4937 100644
--- a/pkg/tag/import_test.go
+++ b/pkg/tag/import_test.go
@@ -40,6 +40,7 @@ func TestImporterPreImport(t *testing.T) {
 	i := Importer{
 		Input: jsonschema.Tag{
 			Name:          tagName,
+			SortName:      sortName,
 			Description:   description,
 			Image:         invalidImage,
 			IgnoreAutoTag: autoTagIgnored,
diff --git a/ui/v2.5/graphql/data/tag-slim.graphql b/ui/v2.5/graphql/data/tag-slim.graphql
index e35660de6..3c498539b 100644
--- a/ui/v2.5/graphql/data/tag-slim.graphql
+++ b/ui/v2.5/graphql/data/tag-slim.graphql
@@ -1,6 +1,7 @@
 fragment SlimTagData on Tag {
   id
   name
+  sort_name
   aliases
   image_path
   parent_count
diff --git a/ui/v2.5/graphql/data/tag.graphql b/ui/v2.5/graphql/data/tag.graphql
index b0501de69..5eae173ea 100644
--- a/ui/v2.5/graphql/data/tag.graphql
+++ b/ui/v2.5/graphql/data/tag.graphql
@@ -1,6 +1,7 @@
 fragment TagData on Tag {
   id
   name
+  sort_name
   description
   aliases
   ignore_auto_tag
@@ -33,6 +34,7 @@ fragment TagData on Tag {
 fragment SelectTagData on Tag {
   id
   name
+  sort_name
   favorite
   description
   aliases
@@ -41,5 +43,6 @@ fragment SelectTagData on Tag {
   parents {
     id
     name
+    sort_name
   }
 }
diff --git a/ui/v2.5/src/components/Shared/TagLink.tsx b/ui/v2.5/src/components/Shared/TagLink.tsx
index 253d22af0..63352aaa6 100644
--- a/ui/v2.5/src/components/Shared/TagLink.tsx
+++ b/ui/v2.5/src/components/Shared/TagLink.tsx
@@ -19,6 +19,30 @@ type SceneMarkerFragment = Pick<GQL.SceneMarker, "id" | "title" | "seconds"> & {
   primary_tag: Pick<GQL.Tag, "id" | "name">;
 };
 
+interface ISortNameLinkProps {
+  link: string;
+  className?: string;
+  sortName?: string;
+}
+
+const SortNameLinkComponent: React.FC<ISortNameLinkProps> = ({
+  link,
+  sortName,
+  className,
+  children,
+}) => {
+  return (
+    <Badge
+      data-name={className}
+      data-sort-name={sortName}
+      className={cx("tag-item", className)}
+      variant="secondary"
+    >
+      <Link to={link}>{children}</Link>
+    </Badge>
+  );
+};
+
 interface ICommonLinkProps {
   link: string;
   className?: string;
@@ -263,7 +287,11 @@ export const TagLink: React.FC<ITagLinkProps> = ({
   }, [hierarchyTooltipID]);
 
   return (
-    <CommonLinkComponent link={link} className={className}>
+    <SortNameLinkComponent
+      sortName={tag.sort_name || title}
+      link={link}
+      className={className}
+    >
       <TagPopover id={tag.id ?? ""} placement={hoverPlacement}>
         {title}
         {showHierarchyIcon && (
@@ -275,6 +303,6 @@ export const TagLink: React.FC<ITagLinkProps> = ({
           </OverlayTrigger>
         )}
       </TagPopover>
-    </CommonLinkComponent>
+    </SortNameLinkComponent>
   );
 };
diff --git a/ui/v2.5/src/components/Tags/TagDetails/TagEditPanel.tsx b/ui/v2.5/src/components/Tags/TagDetails/TagEditPanel.tsx
index 6106d8026..da79b6c4e 100644
--- a/ui/v2.5/src/components/Tags/TagDetails/TagEditPanel.tsx
+++ b/ui/v2.5/src/components/Tags/TagDetails/TagEditPanel.tsx
@@ -46,6 +46,7 @@ export const TagEditPanel: React.FC<ITagEditPanel> = ({
 
   const schema = yup.object({
     name: yup.string().required(),
+    sort_name: yup.string().ensure(),
     aliases: yupUniqueAliases(intl, "name"),
     description: yup.string().ensure(),
     parent_ids: yup.array(yup.string().required()).defined(),
@@ -56,6 +57,7 @@ export const TagEditPanel: React.FC<ITagEditPanel> = ({
 
   const initialValues = {
     name: tag?.name ?? "",
+    sort_name: tag?.sort_name ?? "",
     aliases: tag?.aliases ?? [],
     description: tag?.description ?? "",
     parent_ids: (tag?.parents ?? []).map((t) => t.id),
@@ -203,6 +205,7 @@ export const TagEditPanel: React.FC<ITagEditPanel> = ({
 
       <Form noValidate onSubmit={formik.handleSubmit} id="tag-edit">
         {renderInputField("name")}
+        {renderInputField("sort_name", "text")}
         {renderStringListField("aliases")}
         {renderInputField("description", "textarea")}
         {renderParentTagsField()}
diff --git a/ui/v2.5/src/locales/en-GB.json b/ui/v2.5/src/locales/en-GB.json
index 99e14b637..7611340a3 100644
--- a/ui/v2.5/src/locales/en-GB.json
+++ b/ui/v2.5/src/locales/en-GB.json
@@ -1159,6 +1159,7 @@
   "megabits_per_second": "{value} mbps",
   "metadata": "Metadata",
   "name": "Name",
+  "sort_name": "Sort Name",
   "new": "New",
   "none": "None",
   "o_count": "O Count",
diff --git a/ui/v2.5/src/models/list-filter/tags.ts b/ui/v2.5/src/models/list-filter/tags.ts
index b400d9d60..db3a84666 100644
--- a/ui/v2.5/src/models/list-filter/tags.ts
+++ b/ui/v2.5/src/models/list-filter/tags.ts
@@ -53,6 +53,7 @@ const displayModeOptions = [DisplayMode.Grid, DisplayMode.List];
 const criterionOptions = [
   FavoriteTagCriterionOption,
   createMandatoryStringCriterionOption("name"),
+  createStringCriterionOption("sort_name"),
   TagIsMissingCriterionOption,
   createStringCriterionOption("aliases"),
   createStringCriterionOption("description"),
diff --git a/ui/v2.5/src/models/list-filter/types.ts b/ui/v2.5/src/models/list-filter/types.ts
index 48e37c046..93d24765a 100644
--- a/ui/v2.5/src/models/list-filter/types.ts
+++ b/ui/v2.5/src/models/list-filter/types.ts
@@ -219,4 +219,5 @@ export type CriterionType =
   | "code"
   | "photographer"
   | "disambiguation"
-  | "has_chapters";
+  | "has_chapters"
+  | "sort_name";
diff --git a/ui/v2.5/src/utils/navigation.ts b/ui/v2.5/src/utils/navigation.ts
index f6712fb58..b67c3ad46 100644
--- a/ui/v2.5/src/utils/navigation.ts
+++ b/ui/v2.5/src/utils/navigation.ts
@@ -87,6 +87,7 @@ const makePerformerImagesUrl = (
 export interface INamedObject {
   id: string;
   name?: string;
+  sort_name?: string | null;
 }
 
 const makePerformerGalleriesUrl = (