diff --git a/README.markdown b/README.markdown
index a4282e1..6910d20 100644
--- a/README.markdown
+++ b/README.markdown
@@ -65,9 +65,6 @@ Leech can not save images in SVG because it is not supported by Pillow.
 Leech uses [Pillow](https://pillow.readthedocs.io/en/stable/index.html) for image manipulation and conversion. If you want to use a different
 image format, you can install the required dependencies for Pillow and you will probably have to tinker with Leech. See the [Pillow documentation](https://pillow.readthedocs.io/en/stable/installation.html#external-libraries) for more information.
 
-By default, Leech will try and save all non-animated images as JPEG.
-The only animated images that Leech will save are GIFs.
-
 To configure image support, you will need to create a file called `leech.json`. See the section below for more information.
 
 Configuration
@@ -87,6 +84,7 @@ Example:
         "image_format": "png",
         "compress_images": true,
         "max_image_size": 100000,
+        "always_convert_images": true
     },
     "cover": {
         "fontname": "Comic Sans MS",
@@ -128,6 +126,8 @@ Example:
 
 > Warning: Leech will not compress GIFs, that might damage the animation.
 
+> Note: if `always_convert_images` is `true`, Leech will convert all non-GIF images to the specified `image_format`.
+
 Arbitrary Sites
 ---
 
diff --git a/ebook/__init__.py b/ebook/__init__.py
index e5899d7..ef8c0e2 100644
--- a/ebook/__init__.py
+++ b/ebook/__init__.py
@@ -83,6 +83,7 @@ def chapter_html(
     story,
     image_fetch=False,
     image_format="JPEG",
+    always_convert_images=False,
     compress_images=False,
     max_image_size=1_000_000,
     titleprefix=None,
@@ -104,7 +105,7 @@ def chapter_html(
 
                 for count, img in enumerate(all_images):
                     print(f"[{chapter.title}] Image ({count+1} out of {len_of_all_images}). Source: ", end="")
-                    img_contents = get_image_from_url(img['src'], image_format, compress_images, max_image_size)
+                    img_contents = get_image_from_url(img['src'], image_format, compress_images, max_image_size, always_convert_images)
                     chapter.images.append(Image(
                         path=f"images/ch{i}_leechimage_{count}.{img_contents[1]}",
                         contents=img_contents[0],
@@ -154,7 +155,8 @@ def generate_epub(story, cover_options={}, image_options=None,  output_filename=
             'image_fetch': False,
             'image_format': 'JPEG',
             'compress_images': False,
-            'max_image_size': 1_000_000
+            'max_image_size': 1_000_000,
+            'always_convert_images': False,
         }
     dates = list(story.dates())
     metadata = {
@@ -204,6 +206,7 @@ def generate_epub(story, cover_options={}, image_options=None,  output_filename=
                 image_format=image_options.get('image_format'),
                 compress_images=image_options.get('compress_images'),
                 max_image_size=image_options.get('max_image_size'),
+                always_convert_images=image_options.get('always_convert_images'),
                 normalize=normalize
             ),
             EpubFile(
diff --git a/ebook/image.py b/ebook/image.py
index 37affab..1cd024a 100644
--- a/ebook/image.py
+++ b/ebook/image.py
@@ -85,7 +85,8 @@ def get_image_from_url(
     url: str,
     image_format: str = "JPEG",
     compress_images: bool = False,
-    max_image_size: int = 1_000_000
+    max_image_size: int = 1_000_000,
+    always_convert: bool = False
 ) -> Tuple[bytes, str, str]:
     """
     Based on make_cover_from_url(), this function takes in the image url usually gotten from the `src` attribute of
@@ -128,16 +129,21 @@ def get_image_from_url(
 
         PIL_image = Image.open(image)
 
-        if str(PIL_image.format).lower() == "gif":
+        current_format = str(PIL_image.format)
+
+        if current_format.lower() == "gif":
             PIL_image = Image.open(image)
             if PIL_image.info['version'] not in [b"GIF89a", "GIF89a"]:
                 PIL_image.info['version'] = b"GIF89a"
             return PIL_Image_to_bytes(PIL_image, "GIF"), "gif", "image/gif"
 
         if compress_images:
-            PIL_image = compress_image(image, max_image_size, str(PIL_image.format))
+            PIL_image = compress_image(image, max_image_size, current_format)
 
-        return PIL_Image_to_bytes(PIL_image, image_format), image_format, f"image/{image_format.lower()}"
+        if always_convert:
+            current_format = image_format
+
+        return PIL_Image_to_bytes(PIL_image, current_format), current_format, f"image/{current_format.lower()}"
 
     except Exception as e:
         logger.info("Encountered an error downloading image: " + str(e))
diff --git a/leech.py b/leech.py
index 1e22c02..ce4cf9a 100755
--- a/leech.py
+++ b/leech.py
@@ -176,7 +176,8 @@ def download(urls, site_options, cache, verbose, normalize, output_dir, **other_
                     'image_fetch': options.get('image_fetch', False),
                     'image_format': options.get('image_format', 'jpeg'),
                     'compress_images': options.get('compress_images', False),
-                    'max_image_size': options.get('max_image_size', 1_000_000)
+                    'max_image_size': options.get('max_image_size', 1_000_000),
+                    'always_convert_images': options.get('always_convert_images', False)
                 },
                 normalize=normalize,
                 output_dir=output_dir or options.get('output_dir', os.getcwd())